How to Use 3rd-Party Tools to Track Your Site Ranking

In addition to using Google Search Console to track your own website’s rankings, there are 3rd party tools that make it easier to dig into other websites’ ranking histories. These are useful for diagnosing ranking drops and gaining insights into how competitors improve their SEO. 

Remember to incorporate keywords naturally into your content and avoid keyword stuffing. Otherwise, you’ll risk alienating readers and sending bad signals to Google. Click to learn more.


Keywords are the linchpin of SEO, and they help you understand what people are searching for and create content that meets their needs. You can find out which keywords are the most popular and how much competition you have for them by using a tool like JetOctopus. This tool also helps you see the results of your efforts by comparing your website’s ranking for different keywords with your competitors.

A ‘keyword’ is a word that functions either as a key part of the vocabulary of debate on a particular subject and carries interlocking, often contradictory, contemporary meanings or as the principal word in a semantic field containing other words that are closely related or cognate. In the latter sense, the ‘keyword’ is a word used by the group investigating it: this includes terms that are prominent in public discourse, and that can be contested in socially relevant debates.

There are two types of keywords: head and long-tail. Long-tail keywords are more specific and capture traffic at different buying cycle stages. For example, someone looking for ‘women’s tops size 10′ may be at the research stage, whereas someone searching for red running shoes’ is ready to buy.

The most important thing to remember is that keywords are not just about getting high search engine rankings but bringing in the right kind of visitors. The more targeted your keywords are, the better your chances of attracting the right traffic. A free tool like Google AdWords is a good way to get started. It allows you to create a list of targeted keywords and track their performance over time.

Backlinks are a critical part of SEO or search engine optimization. They help search engines evaluate your website and determine how trustworthy it is. The higher the quality of your backlinks, the more likely your website will rank high in search results. High-quality backlinks are those from websites relevant to your industry or topic and have information similar to your website. You can find out which sites are linking to you using tools such as Ahrefs or Semrush. Analyzing your backlink profile regularly is important to identify spammy links and other potential problems.

While backlinks have become less important than in the past, they still play a vital role in improving your site’s ranking. This is because search engines view backlinks as votes of confidence. If a big, authoritative website links to yours, it shows that you’re a reputable source of information. This is why creating high-quality content that appeals to your audience is important.

One of the most important factors in a backlink’s value is its domain authority, which measures a website’s prestige and reliability. For example, a backlink from Harvard will carry more weight than a link from a random blog. This concept is called “link equity.”

The best way to get high-quality backlinks is by creating valuable content and building relationships with other websites. This is a longer-term strategy, but it’s worth the effort. There are a few ways to do this, including guest posting, directory submissions, and social media outreach. However, use high-quality backlinks sparingly, which can harm your site ranking.

Content is any text, image, or video on your website that provides information for users. Search engines use content to determine how relevant a site is to its target keywords. The more relevant your content is, the higher it will rank on a search engine results page (SERP). To ensure that your content is optimized for SEO, include the keyword in your title, description, and alt tags.

Also, remember that search engines consider the length of your content. A good rule of thumb is to aim for a minimum of 300 words per page, but the best practice is to write more. Long, informative content is an excellent way to increase your ranking and improve user experience.

Moreover, the quality of your content is important for attracting high click-through rates and backlinks. In addition, it is important to update your content often. This will encourage Google to re-rank your site. The search engine “Google” constantly searches the internet for new and updated web pages. It then adds these pages to the Google index.

Another factor in determining the quality of your content is whether it is unique and original. This means that it should not be duplicated from other websites or blogs. It should also provide additional value to the reader and offer new insight into a subject. Additionally, it should be well-researched and well-written. Lastly, it should be able to answer the user’s query. This will ensure that the user’s experience on your website is positive. It will also help them to find the product or service they are searching for.

Site speed is an important factor in SEO, and a slow website can hurt your search engine rankings. In addition, slow website speeds can negatively impact user experience and conversion rates. To improve your website’s performance, optimize its code and reduce the number of plugins and third-party applications it uses. If your website is hosted on a shared server, consider upgrading to a host with fast loading times.

Using a site optimization tool is the best way to assess your site’s speed. Many tools will provide a detailed analysis and recommendations for improving performance. Some simple solutions, such as compressing images, and others require more technical know-how.

While it is impossible to understand what goes into Google’s ranking algorithm completely, it is known that page speed plays a role. Google tests a page’s performance by simulating a 4G cellular connection, so if your website has poor mobile performance, you may need help to rank well in Google Search.

A website’s load time is important because it determines how long visitors will stay there. Users will likely leave within a few seconds if a page loads slowly. Kissmetrics reports that 40% of users abandon a website if it takes more than three seconds to load.

Website speed can be easily improved, especially using an e-commerce platform with built-in page optimization features. However, increasing its speed can take time and effort if your website uses custom code and has multiple plugins. You may need a developer to help you with the process in such cases.

Analytics is a powerful tool that can provide you with a wealth of information about your website visitors. This data can help you make better decisions about your SEO strategy and improve your site’s user experience. However, it would be best to remember that analytics is not a substitute for SEO. It is important to use both to get the most out of your website.

A website’s SEO ranking depends on several factors, including the keywords used, the content, and the overall user experience. You need to perform a thorough website analysis to determine how these factors impact your site’s SEO ranking. There are several tools available that can help you with this process, such as Ahrefs and SEMrush. These tools will also allow you to compare your site’s performance with the competition.

Another important metric to consider is your site’s bounce rate and dwell time. These metrics indicate how long users stay on your site and their interest in the content. A high bounce rate or a low dwell time can hurt your SEO ranking, so you should work to improve these metrics.

The best way to analyze your website is by using a web analytics service like Google Analytics. This can help you identify the pages that are performing well and which ones need improvement. It can also help you determine how much effort is required to maintain your current ranking.

Another useful analysis tool is the search terms report. This will tell you what terms people are searching for inside your website, allowing you to create an information page that addresses these queries. You can find this report in GA by clicking Behavior > Site Search > Overview.